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What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty

- Vilches-Montero, Sonia, Pandit, Ameet, Bravo-Olavarria, Renzo, Chao, Chih-Wei (Fred)

Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

- Pandit, Ameet, Vilches-Montero, Sonia

Take it or leave it: using regulatory fit theory to understand reward redemption in channel reward programs.

- Keeling, Debbie Isobel, Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin

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